How to Start a Career in Digital Marketing

Digital marketing is a hot field, and it has been for more than 10 years. While I don’t often write about the field, I do get many questions about it because I spent a large part of my career as a digital marketer.

Digital marketing is a career path that attracts entrepreneurial people. Advertising on the internet changes quickly, so those working in the field must constantly grow their skill sets. Self-motivated learners thrive most in this quickly evolving field.

3 Tips to Help You Re-Enter the Workforce After an Extended Leave of Absence

Anyone who has taken an extended period of time off from work for any reason understands just how terrifying it is to jump back into the professional world. Taking time away from your role also means taking a break from developing your skills. As a result, it can be easy to lose confidence in yourself.

Given that 54 percent of employees surveyed by Pew Research Center said training and skills …

5 Types of Keywords to Never Include in Your Resume

It’s no secret that keywords are a job seeker’s most valuable tool when building a resume. They are important because they make you stand out to recruiters who only have a few seconds to skim your document. Plus, resume robots love them.

Keywords are, well, key to a strong resume. But here’s the thing: Not all keywords are created equal.

An effective resume will get noticed by a recruiter. In order for a resume to be effective, it must contain strong, …

20+ Skills That Will Look Great on Your Resume

Given that we just published an article about the skills you should not list on your resume, it may be helpful to present the opposite side as well. Just what skills, exactly, will make your resume stand out from competitors?

This new infographic from online …

5 Lessons on Job Search Success I Learned in College

For mass communications majors at the university I attended, getting a television or radio reporting gig was a major career stepping stone. I was not one of those mass communications majors, but when I saw a job posting for a reporter position with a radio program, I decided to apply.

I knew the competition would be substantial, and that I would be at a disadvantage. I was a communications major, but not a mass communications major. Most of those …

How to Improve Your Business’s Website in 2018

A website can serve many different purposes for your business, depending on the industry in which your company operates and the primary objective of the site itself. Many companies gain revenue via eCommerce sites, whereas others rely on their websites to maintain their online presences and market themselves efficiently.

No matter what purpose your website serves, there is always room for improvement. In this article, we’ll highlight a few simple, yet effective ways to make

How to Motivate Yourself When You Really Don’t Want to

It’s not always easy to get going. Even with your boss breathing down your neck and a deadline looming, there will be times when you simply can’t bring yourself to buckle down and get the work done.

Or so you think. Really, however, you can find motivation — even when it feels impossible.

For proof, look no further than this

7 Tips to Help You Get Hired at a Startup

Have you ever wanted to work at a startup? If you come from the corporate world, then there are a few things you should know about working in a new business and how the hiring process might differ from what you are used to.

The first, most significant difference is that when you apply to a startup, you’ll probably be interviewed by the CEO rather than an HR team. This is because startups are rarely big enough to have HR teams. …

How to Turn Negative Employee Feedback Into a Positive Opportunity

If your organization has implemented 360-degree feedback, you’re likely seeing effects like better communication, stronger team development, and more. While 360-degree feedback does produce many benefits, it is not without its challenges.

For example, it can be hard to hear negative feedback from your employees regarding your performance as a manager or leader. However, negative feedback does not have to be a bad thing. In fact, you can turn it …

Coworking: What Is It Really Like?

Coworking spaces can be plenty beneficial to a business owner. For example, they tend to cost less than traditional office rentals or purchases.

But what about the workers themselves? What is coworking really like for them? Below, we’ll explore the pros and cons of setting up in a coworking space:

The Benefits of Coworking

1. Convenience

Coworking spaces are ideal for sole traders, startups, and individuals who …